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Lohas. No, it isn’t slang for “aloha,” but refers to a market segment called Lifestyles of Health and Sustainability, an upper class, highly educated demographic who values sustainable living.  One in five American adults are classified as Lohas. And while some of the most lauded, sustainable cities have been driven by Lohas, what happens to the other 80% of adults and the communities they live in? Andrew Ross, NYU professor and author of Bird on Fire: Lessons From the World’s Least Sustainable City, tackled this question in the November 7th New York Times Op-Ed.  How will struggling cities make the transition to sustainable living?  Check out Professor Ross’ thoughts, and share yours below!